Stray Kids

Stray Kids have built one of K-pop’s biggest global fanbases, with food already part of their creative language: the 2020 hit “God’s Menu” framed their sound as a recipe created in their own kitchen, giving CJ Foods USA a natural bridge between Korean flavor, discovery and fandom.

By the end of 2025, they had become the first act in the Billboard 200’s 70-year history to debut eight consecutive chart entries at No. 1, while IFPI ranked them the world’s No. 2 recording artist of 2025. Longtime public fans Ryan Reynolds and Hugh Jackman have also helped extend their mainstream reach, appearing in the group’s 2024 “Chk Chk Boom” video alongside Stray Kids’ contribution to the Deadpool & Wolverine soundtrack.

That fandom shows up in person and online. Their 2025 North American dominATE stadium run sold 491,000 tickets and grossed $76.2 million across 13 shows, building on years of increasingly ambitious global touring, while the group’s highly engaged social following gives brand moments the potential to travel well beyond the concert itself.

Stray Kids has more than 33 million Instagram followers, with a 12.07% engagement rate and roughly 550,000 average likes per post as of August 2026, giving the group both significant scale and unusually strong interaction with its audience.

With a major tour planned for next year and an October announcement expected, a potential CJ Foods USA partnership could enter the story before the next surge of attention and make food a shared part of the Stray Kids fan experience.