North West

North West (born June 15, 2013) is an American singer, rapper, and actress signed to gamma following a string of high-profile appearances, including a credited feature on ¥$’s Talking / Once Again in 2024, which reached the Billboard Hot 100.

In early 2026, North West released her first solo single, “PIERCING ON MY HANDS.” She wrote and primarily produced the track herself. It was first previewed to a live audience during Ye’s headline performance in Mexico City on January 30, 2026, where she performed it in front of approximately 40,000 people. The Mexico City performance was followed by a performance at SoFi Stadium, further amplifying early fan awareness around the record. It subsequently appeared on streaming platforms in February 2026 under gamma.

In reporting on the release, Complex described “PIERCING ON MY HAND” as North’s “debut self-produced single” that arrived after viral imagery of her hand piercings and broader social-media conversation around her style. The song’s lyrics include lines such as “Piercing on my hand, the other holding bands” and “No friends, just filter, you wouldn’t understand,” reflecting a focus on personal imagery, individual expression, and contemporary rap vernacular.

She recently dropped her debut EP N0rth4evr, which has resonated strongly with fans, further building momentum around her early career. She accompanied the release with a pop-up shop in Los Angeles in partnership with Complex, extending the project into a physical fan experience.

North’s career to date spans recorded features, live performance, and visual media, with “PIERCING ON MY HANDS” marking her first fully solo release. The early live performances and subsequent streaming debut serve as public context for her work as both a performer and producer, positioning her as one of the most visible emerging Gen Alpha voices.